The critical determination of undertaking innovative processes and behavior is placed at identifying the adequate and proper value that each SME is delivering towards current and potential partners, not only to the customers. The categorization of receivables and deliverables into following categories: Financial and Non-financial resources, Sales channels and the other resources and capabilities, on one side, as well as precise determination of the most valued business quality features, on the other hand, enable creating sustainable foundation for innovative business models at SME’s.