• The One Page Marketing Plan is a powerful tool that helps to crystallize and implement the high-impact elements of a marketing strategy.

• The process of creating your Marketing Plan is sometimes more valuable than the final document because it causes you to stop and think about everything in detail.

• Then the template of the One Page Marketing tool, forces you to coalesce your thoughts into one short document. Consequently, you are encouraged to focus on what really matters.
The One Page marketing plan is a report that outlines your marketing strategy for the coming year. Typically, it includes the following 5 different areas that need to be considered:
• All about you and your business
– Vision
– Mission
– A business overview
• Who is your target market and what are their needs
– A general description
– Detailed information of potential clients (Max of 2)
• Your slice of the marketplace
– Who are your competitors (max three)
– What is your Unique Selling Proposition
• Strategy
– Describe your overall marketing strategy in a couple of sentences.
• Tactics
– What marketing tactics you will use in the current review period.